... a snapshot of a thing, of a nothing, really ---- a ball in the air, a guy in a T-shirt standing in a nowhere street, a Volvo, whatever ---- cool. Anything could be cool as long as you didn't try to exert too much influence over it.
Adapted from David Salle's "The Petite Cinema of John Baldessari"
... a word we use to describe anything we find intriguing or unique – something or someone that catches our eye and tests the depths of self-expression and imagination that we commonly confine ourselves to.
Google Dictionary answer for "What's Cool?"
... I photograph people, places and things... so my photographs are about life --- all of it. I trust in the feeling I get in that instant of recognition and connection between myself and what I see that sparks my imagination. I might not always understand why I take a particular photograph, but I always trust in the emotion driving it. When I step back to look at the print or the image on a screen, one thing is always clear. I shoot what I think is cool.
Del Ryder's simplified 'Artist's Statement'